ADDITIONAL PROJECTS
A selection of product and UX work across telco, real estate, and consumer tech.
HomeFinder Bangkok - Real Estate Platform Redesign
I led the redesign of a Bangkok real estate platform, migrating a legacy WordPress site to a modern, performance-focused build in Framer. I structured a flexible CMS to handle diverse property data, designed the search and filtering experience, and optimised layouts for responsive performance across desktop and mobile. The result was clearer property discovery, stronger visual consistency, and a scalable foundation for future growth.
Type: UX Design · CMS Architecture · Design-to-Build
02 / projects
Samsung Galaxy S25 - Digital Launch Experience
I led the digital launch experience for the Samsung Galaxy S25, one of the year's flagship product moments. Directing a multidisciplinary team of designers and partnering with business, marketing, and digital stakeholders, I defined and delivered a cohesive launch journey across web and native app, from the launch microsite through feature deep-dives to purchase pathways. The outcome was a premium, brand-aligned experience built to stay consistent across platforms, from first impression through conversion.
Type: Experience Strategy · Design Leadership · Web & App
03 / projects
Broadband Plan Recommender - Guided Selection Experience
At StarHub, choosing a broadband plan meant confronting technical concepts most customers don't want to learn: speeds, router placement, coverage, WiFi 6 versus 7. I led the design of a three-step guided recommender that asked a few plain-language questions, home type, fibre location, number of heavy users, and turned the answers into a clear setup recommendation and the right package match. Designed for web and app, it replaced a confusing decision with a structured, confidence-building one.
Type: UX Design · Guided Flows · Web & App
04 / projects
New Mobile Plans Dashboard
A full redesign of a mobile account dashboard that suffered from poor clarity, too many navigation steps, and a confusing hierarchy. Through three rounds of user testing, global competitive analysis, and behavioural data, I restructured it to give users an instant, intuitive view of their plan, usage, billing, and key actions. The result reduced friction and let people understand and manage their account at a glance.
Type: UX Design · Research · Testing
05 / projects
Main Mobile Plans Page Redesign
This project targeted high funnel drop-off on a mobile plans page where weak structure, hierarchy, and CTA prominence were creating hesitation. I mapped the end-to-end buying journey, identified the key drop-off points through funnel analysis and usability testing, and restructured the page to prioritise the right information and guide users toward selection. The redesign balanced business goals with user needs to support smoother decisions and stronger conversion.
Type: UX Design · Conversion · Journey Mapping
06 / projects
HOLY — Multi-Model AI Interface
HOLY is a web platform that simplifies working with multiple AI models through a single workflow. It routes a user's goal to the most suitable model, GPT, Claude, Leonardo, and others, with smart recommendations, workflow chaining, and a unified output view. I designed it around clarity and efficiency, turning a complex multi-model process into a seamless, design-led interface that doesn't require technical expertise.
Type: Product Design · AI Interface
