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Each project shows how I approach design, structure, and development.
Explore Work
01
Client
Year
2025
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Starhub
A research led redesign of a broadband bundle flow that was losing 85% of customers before checkout.
02
2026
500,000 customers, and none of them could stay where they were.
03
2019
Agoda
Every product team measures the business. Almost none of them measure the experience.
04
CNPS
A soft, editorial website for a botanical lifestyle brand.
Branding
Design
05
Roadrunner AI
Roadrunner AI Platform Redesign
06
Additional Projects
A selection of product and UX work across telco, real estate, and consumer tech.
