Case
Studies.

Manufacturing credibility for a field that has none.

A research led redesign of a broadband bundle flow that was losing 85% of customers before checkout.

500,000 customers, and none of them could stay where they were.

Every product team measures the business. Almost none of them measure the experience.

Sole designer on a conservation platform. A rebuilt design system, five product workstreams, every decision tested before build.

A ground-up redesign of an evidence-synthesis platform, delivered as a 44-screen working prototype.

A selection of product and UX work across telco, real estate, and consumer tech.